Pre-love’ or ‘loved’ is an item of jewellery that has already been owned and loved by someone who has either passed it on or chosen to sell it.

We have a selection of pre-loved jewellery items carefully curated for our audience and checked for quality and condition. All of our rings can be resized while you wait in our East London.

Great value, as pre-love jewellery items do not incur VAT they will be around 20% cheaper than similar new items.

One of the big myths around

If you melt down and sell the gold back into the supply chain so it can be used for another purpose then.
Edward Fleming